2026©
Calmomentree Skincare
A serene skincare commerce experience focused on trust, education, and conversion.
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Overview
Calmomentree needed a clearer digital journey to communicate ingredient credibility and product benefits. Their previous flow made it difficult for first-time buyers to understand routines and choose the right products confidently.
Live Website
Target Audience
Skincare-conscious shoppers seeking clean formulations
First-time customers looking for guided routine selection
Returning buyers interested in bundles and subscription-friendly ordering
Features
Ingredient-first product storytelling modules
Skin-goal navigation for quick routine discovery
Before-and-after social proof blocks
Bundle recommendations based on concern categories
Mobile-first checkout optimization with friction reduction
Technology
9-week engagement from brand narrative alignment to ecommerce launch.
Results
The redesign improved product page engagement, increased add-to-cart rate, and delivered stronger repeat purchase behavior through clearer routine education and bundling strategy.
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