2026©
Inblu Water Filters
A premium ecommerce experience for an Australian water filtration brand — built for trust, health messaging, and conversion.
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Overview
Inblu sells premium reverse-osmosis systems, water ionisers, and under-sink filters to Australian homes. We built the site from scratch for their business — listening closely to their requirements — to communicate technical credibility (99.9% contaminant removal) in approachable, benefit-led language, while turning first-time visitors into buyers and booking professional installations across major cities.
Live Website
Target Audience
Health-conscious Australian homeowners and families
Apartment dwellers seeking space-saving under-sink filtration
Shoppers wanting a sustainable alternative to bottled water
Features
Benefit-led product storytelling for RO systems, ionisers, and under-sink filters
Guided product discovery by home type and water concern
Trust modules — warranty, free Australia-wide shipping, and 500+ homes served
Installation booking flow across Sydney, Melbourne, Brisbane, Perth, and Adelaide
Performance-first, mobile-optimised checkout with clear pricing
Technology
9-week engagement from requirements discovery and brand narrative to ecommerce launch.
Results
Built from the ground up around Inblu's goals, the site clarified their health-and-sustainability positioning, made the premium product range easy to compare, and streamlined the path from product page to installation booking — strengthening buyer confidence and conversion.
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